Video Mystery Shopping: Meeting Unrecognized Needs
In Maslow’s Hierarchy of Customer Service, he discusses the 3 levels of service. Level one is Meeting Expectations. For example, you need to purchase toothpaste. So, you go to Walgreens and buy a tube...
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Video Mystery Shopping: Be Your Personal Best
Over the past few months I have noticed a DANGEROUS new trend among new home sales associates. They are working themselves TO DEATH! I spoke to one sales associate last month that said she had not...
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Video Mystery Shopping: What was your name again?
On the Video Mystery Shopping scoring sheet, there is a question that reads: “Did the SA use the prospect’s name more than twice during the visit?” Now, initially you might be thinking, “That is a...
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Video Mystery Shopping: Change is GOOD!
Let’s face it; most people are fearful of change. Whether that change involves getting a new job, or relocating to a new city, or buying a new home, change can stress some people out! However, once we...
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Industry Update: Recruit and Retain GREAT Sales Teams
Industry Update – Recruit & Retain GREAT Sales Teams with Talent Insight Assessments! Melinda Brody & Company is pleased to announce a new service offering exclusively for our clients! Talent...
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Selling with Style – The importance of understanding your buyers’ behaviors
People come in all shapes, sizes, and BEHAVIORS! When you are in sales it is vital that you know how to communicate effectively with ALL types of people. In fact, it has been proven that people prefer...
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5 Tips to Master Your Sales Presentation & Ace Your Next Video Shop!
As the Sales Coach and Trainer for Melinda Brody & Company, one of the nation’s premier video mystery shopping firms, I have watched thousands of video shops completed by new home sales...
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Objections are Directional Signs Leading You to the Close!
Buyer’s objections can often derail sales people and end up blowing up the sale. Objections CAN be deal breakers if not identified and overcome quickly. The problem with objections is that most new...
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2022 New Home Sales Video Mystery Shopping Benchmarking Report – The Results...
Now in its 16th year, Melinda Brody & Company’s New Home Sales Video Mystery Shopping Benchmarking Report has chronicled the changes in Sales Associate performance measured through our onsite video...
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